Major noob question here ... lol

I've always steered clear of paid ads but have been thinking about trying something on Rumble (I'm told it's still really cheap to advertise there; although a see a lot of political weirdness over there!) 

I keep hearing marketers throw around the term “creative” - like “we need to test new creatives” or “the creative didn’t perform.”

But what does that actually mean in day-to-day digital marketing?

Is a creative just the ad image or video? Or does it include the copy, offer, and targeting too?

I used to think “creative” meant, you know… being creative 😅 - but it seems like it’s more of a technical term for the ad asset itself.

Am I way off the mark here? What's your take? Especially if you’ve worked with paid ads, agencies, or creative teams.

What’s in your “creative” folder when you’re running campaigns?

🙃

Lizzy