The last 3 days my stats on GA4 have gone down immensely, which I don't think is normal seeing my stats on the actual sources. Anyone else having this issue? It has an immens impact on my ads income 🙁
thanks!
Lizzy
Can you show what Pinterest is showing and what GA4 is showing?
Also, did your overall revenue go down for ad income, or just your session RPMs?
Was something that was ranking seasonally drop for you? That can be a common issue within Pinterest. Can't tell much more than that, since Pinterest is harder to see what's happening compared to traffic from Google.
Session RPMs (Revenue Per Mil [thousand]) should stay consistent, since that number isn't influenced on how much traffic you get - it's basically just telling you that for every 1000 people you get to your site, you should be making around ~$20 (according to the stats you showed). Those should naturally go up throughout the year, since (usually) most niches have a lower RPM in Q1 than in Q4, if that makes sense.
I don't think it is seasonal no, as I was surprised to see the big rise in January and first half of februari. The most quiet season of the year is usually in the summer time for me, when everyone is outside, not crafting much 🙂
I did seem to lose quite some AI images traffic though, maybe Diane is right to be questioning if Pinterest will lower AI images? It is indeed hard to get track of what Pinterest wants. Although I am still seeing just that: new AI images getting the most views and outbound clicks.
Thanks for the explanation on the RPMs, I think I get it now lol
How are you doing with Facebook these days? I am trying again for my travel site on Facebook, but it's so much work, UGH. (reeels are doing best, but they take some time to make). Next week there is new software comming out called Scripti, I think it will make it easier and more affordable for beginners to get to a certain level on FB. (because yeah, I'm a beginner again after my hack and it sucks lol)