So, I bet that caught your attention; what could I be talking about today?

A "grease slide" is a copywriting term.

It's a phrase or question that keeps readers on your content for longer.

They see this phrase and can't help but "slide" down to the following sentence; they want to know what's next.

Here are some examples, and then we will see how it works.

• Let's face it
• Here's the bottom line
• In other words
• Here's the truth
• Let me explain

Let's face it - this provokes curiosity. Readers immediately think, let's face what? I need to know this.

Here's the bottom line - this builds suspense. You haven't given away the details yet, and your readers need to continue.

In other words - this improves the value of your post. You have explained something one way, and now you are going to look at it from a different angle.

Here's the truth - this indicates importance. Your visitors want to know the truth, and they have to keep reading.

Let me explain - this sets the scene for more information. You are going to discuss something of interest that shouldn't be missed.

However, use these sparingly.

If you add too many, your content becomes "fluffy" - you are just adding words for the sake of it.

And make sure you get to the point early in your post.

Don't use these grease slides as a way of delaying getting to the important stuff.

Google likes to see as soon as possible that you can answer the question in full.

Start by answering the question you are addressing.

Next, use subheadings for more in-depth paragraphs.

And use your grease slides here, in your paragraphs, to keep people moving further down the content.

Questions can also be grease slides.

• So you want to...?
• Would you believe that...?
• Can you guess the number one reason why...?

If you start your content with a question, then you know your visitors will at least get as far as reading the answer.

Thanks for reading, have fun!