Hi all ... Been spinning my wheels lately trying to find fresh, scroll-stopping social media marketing ideas for my sites. I’ve done the usual - posting blog snippets on Facebook, sharing a few quotes on Pinterest, even tried a couple TikTok videos (not my thing honestly).
Problem is, none of it feels like it’s moving the needle. My traffic’s mostly SEO, but with all the recent Google hits I don’t want to rely on that. I keep seeing people say "go hard on socials," but… okay, doing what exactly?
Like, I don’t want to spend hours making content nobody cares about. For those of you who’ve actually cracked social traffic, what’s working? And is there something that’s not just another "post every day" type of tip?
Terry, I feel your frustration. I’ve had that same stuck feeling with socials. I think I read that you're in the finance niche, right?
I got a bit of a list together below. Things that helped me finally see some traction. Not magic bullets, but stuff you can test:
1. Stop thinking posts, start thinking series.
Instead of random quotes, create a weekly or bi-weekly series people expect. For my wellness blog I did "Sunday Reset Ideas" on Instagram. Simple reels, nothing fancy. But the consistency + theme gave it more reach.
2. Micro-stories > articles.
SEO brain wants to publish long guides. Social brain wants snackable content. Break your existing posts into one idea per post. Example: if you wrote "10 ways to save money on groceries," make 10 separate TikToks. Each one: 30 secs, one tip. Add text overlay with your site link in bio.
3. Use carousels (even on TikTok/IG).
People underestimate swipe content. I repurpose blog posts into 5-slide carousels. Works better than static posts. More saves equals more eyeballs.
4. Collaborations
Doesn’t have to be influencers with 100k+ followers. DM micro accounts in your niche (say a budgeting coach with 2k followers). Do a joint live or guest carousel. Both sides grow.
5. Audience prompts.
I got more engagement asking questions than posting polished stuff. Literally: "What’s the dumbest thing you’ve bought that you regret?" Got 200 comments. You can tie these to finance niche easily.
6. Test vertical vs. horizontal content.
Pinterest is still alive, but vertical pins that look like mini guides still outperform. Example: a 3-step image on "cutting grocery costs fast" beat my regular pin 4 times over.
Case study: I tested one blog-to-video repurpose. Blog got 100 views in a week. Video got 3,200 views on TikTok. 45 people clicked through to my site (tracked with UTM). Not viral, but way more ROI than me shouting into the SEO void.
Bottom line social isn’t about "everyday posting," it’s about making repeatable content types that people want to see again. Doesn’t mean you need to dance on TikTok dressed up as a bear, just make consistent formats.
Maybe try to pick one content series for the next month and go all in. Don’t get distracted. Then see if traffic follows.
Hope that helps!
Olivia x
@olivias all great ideas 🙂
One extra angle that’s worked for me is to treat socials as a funnel into email, not just straight to the blog. Instead of "read more on my site," I’ll say "grab my free checklist" or "download this mini guide" and send them to a simple landing page.
For example, on my travel guide site I made a free PDF on secret spots in Cádiz. I promoted it in IG stories with a link sticker and also on Pinterest as a vertical pin. In two months I pulled in around 400 subscribers. Not huge, but those people now open my emails at 35-40%.
It's me personally but I feel more comfortable to capture the email first, then build a relationship. Feels less pushy, más natural.
I love this, but my hang-up is the time factor. Between my 9-5 and two little ones, I get maybe an hour at night to work on my side projects. Social media feels like it wants all of me.
When you talk about running a "series" or breaking blogs into micro-posts, it makes sense, but how do you keep up week after week without burning out? I’ve done Pinterest pins before and even that ate up my evenings.
Do you batch everything ahead? Or do you just chip away daily? I’d be curious how you (or anyone here) makes it sustainable, especially if you’re not living in Canva 24/7.
Oh man it's nearly 1am ... bed!
I personally focus on one thing at a time - why spread yourself thin, when you can just focus all your energy on one social?
While your main idea can work for all social platforms, most of the time, ranking and doing well on each of them requires you to market your content differently. Different image graphic size, different textual display, different metrics you're trying to reach.
So, I really just try to focus on one social platform and grow with that. Since Pinterest is working out for me right now, I mainly focus on that platform.
why spread yourself thin
I've been guilty of this in the past. Just taking on too many projects. Must ...... focus!
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