Hey Gang!

Thought I'd shoot a short video on some experiments we're running with our optin forms on one of our sites. I'd be curious what you guys thought, and what you all are doing with your optin forms.

Here is the video:

For those interested in learning more about Convertbox, you can do so here.

(Experimental AI Summary) My Work on Opt-In Form Optimization

Hey everyone! I wanted to share what I’ve been working on behind the scenes for one of my websites, alisonsnotebook.com. Lately, I’ve been focused on optimizing opt-in forms using a tool called ConvertBox, which allows for dynamic tagging, split testing, and different form formats like embeds, sidebars, and top bars.

What I’ve Been Testing:

I’ve been running split tests on different versions of our decluttering checklist opt-in form to see what converts best. I compared two different approaches:

1. A direct, aspirational statement about achieving an organized home.
2. A pain-agitate-solution approach, which highlights the struggles of clutter before presenting a solution.

Results So Far:

• The direct statement version is currently performing better, with a 6% lead conversion rate (above the typical 2-5%).
• I also tested whether including an image impacts conversion rates. In one test, the image lowered conversions to 4%, but in another test, it actually improved performance—so it depends on the context!

Other Experiments & Insights:

• I tested a wardrobe-related opt-in form, but it’s underperforming, so I need to tweak it.
• I’ve also been using ConvertBox’s targeting features with ConvertKit (my email marketing tool) to show different forms based on whether someone is on my email list.
• ConvertBox is great overall, but it does have some occasional bugs.

Final Thoughts:

If you have any questions or want me to review your opt-in forms, I’d be happy to help! Let me know if you’d also be interested in a tutorial on ConvertBox—I’d be happy to put one together.