Hey Gang!

Rudy asked me the other day about how to help encourage people to sign up to his email list, so I finally found the time to shoot a video about it.

ChatGPT thread: https://chatgpt.com/share/67dd7e25-b424-8006-abc7-bc7309deab9c

(Experiemential) AI Summary:

I started by talking about how to get started with email marketing. If you haven't yet, I highly recommend finding a free email service provider like ConvertKit, Flowdesk, or MailChimp. Get on their free plan and start collecting emails. One of the best ways to do this is by offering a lead magnet.

I didn’t go into how to create a lead magnet in detail, but a quick tip is to repurpose content that’s already done well for you. For example, if there’s a blog post or article people love, you can turn it into a PDF and offer that for free. You could also bundle up a collection of your best articles.

Then, we got into writing the actual opt-in copy. I shared an example of what not to do — using very generic phrases like “free 4-in-1 fitness bundle” or “get back on track today.” These kinds of phrases can apply to almost anything, and they don’t speak to the actual pain points or desires of your audience. You really want to make sure your copy speaks directly to them, addressing their challenges and frustrations.

I also talked about the difference between features and benefits. Features are just the basic details of what your product offers (like "7 tips for decluttering"), while benefits are how it’ll make someone feel or what they’ll achieve (like "You'll feel less stressed and more in control of your home"). When you focus on the emotional benefits, that’s what grabs people’s attention first. Logic and details come after to solidify the decision.

One thing I emphasized was that emotional benefits play a huge role in marketing. People often make purchasing decisions based on how something makes them feel, and then they justify it with logic afterward. So, when you’re writing your sales page or opt-in copy, focus on how your audience will feel after using your product.

I also shared an example from Rudy’s site about improving an opt-in for his softball niche. I showed how we could make the copy more emotionally engaging by using benefits like "boost your confidence" or "stay ahead of the curve" instead of generic phrases.

Next, I talked about how you can really get to know your audience by engaging with them directly. Join Facebook groups or forums where your audience hangs out and listen to the language they use. You can use their exact words to craft more authentic and relatable copy.

Finally, I gave an example of how common excuses like “I’m too tired” or “I’ll start tomorrow” can be turned into points you address in your copy. Understanding these excuses helps you relate to your audience better and show them how your lead magnet or product can solve their problems.

In short, the big takeaway is this: Understand your audience’s emotions and needs, speak their language, and lead with emotional benefits. That’s the key to creating copy that resonates and gets people to sign up to your email list!