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Google Search Case Study - Rand Fishkin's Been at it Again!!!

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Posts: 50
(@jonathan)
Trusted Member
Joined: 1 year ago

I never ever realized how little traffic I will get from a keyword that gets 1000 searches a month, won't probably even get me 100. (like if I will be ranking number 1, lol!)

Anyway, I wanted to start doing Facebook ads (boosting my posts). Just wondering if anyone thinks this is a good idea or not, or if I should go for another platform (couldn't think of a better platform to do ads on). 

Anyways, would love to hear your thoughts, maybe even any suggestions if you think this is a good idea.


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(@ohnoo_not_her)
Joined: 1 year ago

Prominent Member
Posts: 455

Posted by: @jonathan

I never ever realized how little traffic I will get from a keyword that gets 1000 searches a month, won't probably even get me 100. (like if I will be ranking number 1, lol!)

Anyway, I wanted to start doing Facebook ads (boosting my posts). Just wondering if anyone thinks this is a good idea or not, or if I should go for another platform (couldn't think of a better platform to do ads on). 

Anyways, would love to hear your thoughts, maybe even any suggestions if you think this is a good idea.

Hi Jonathan,

I've been doing some FB adds since a month and a half or something and it is making me grow my page to a 1000 subs,will before that was harder to do.

But I don't see the point in 'boosting posts' with ads,as Jay explains in his classes, rather create an add with getting people to follow and like your FB page. And then make sure you post daily as much as possible. Because those people who follow your page,are the ones really interested in your niche. Boosting a post is just temporary traffic. That's my opinion,

Lizzy

 


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(@jonathan)
Joined: 1 year ago

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Posts: 50

@ohnoo_not_her Hi Lizzy,

Thank you for your opinion, I will still learn a bit more before I start doing it. Thanks!


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Andy
Posts: 256
 Andy
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(@andy)
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Joined: 1 year ago

Posted by: @jonathan

Anyway, I wanted to start doing Facebook ads (boosting my posts). Just wondering if anyone thinks this is a good idea or not, or if I should go for another platform (couldn't think of a better platform to do ads on). 

From what I've learned (and from the thousands of dollars I've spent on FB ads), the 'boost your post' thingy isn't worth it - Like Lizzy said, create an actual ad (where you have a much better way to target a specific audience) and then 'boost' your posts that way - if you actually want to do that.

HOWEVER,

From the people that I follow about getting traffic/leads/clients from FB, you really want to push people to a fb group, and not a page. You have a lot more customization with a group than with a page. Both are free to create, and both you can easily create an ad to have people either follow your page or join your group.

I just checked, and you're a Premium+ on WA - doing boost any more of your posts. Log into WA, search for "BenjisDad" and look over his training. He created video training on "How to Build An Engaging Facebook Group". While he is no longer on WA and it is on the older side, that training is going to be valuable to you. He knows what he's talking about, and well, you can just watch it to see what he says 👍

Just my two cents.


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(@ohnoo_not_her)
Joined: 1 year ago

Prominent Member
Posts: 455

Posted by: @andy

Posted by: @jonathan

Anyway, I wanted to start doing Facebook ads (boosting my posts). Just wondering if anyone thinks this is a good idea or not, or if I should go for another platform (couldn't think of a better platform to do ads on). 

From what I've learned (and from the thousands of dollars I've spent on FB ads), the 'boost your post' thingy isn't worth it - Like Lizzy said, create an actual ad (where you have a much better way to target a specific audience) and then 'boost' your posts that way - if you actually want to do that.

HOWEVER,

From the people that I follow about getting traffic/leads/clients from FB, you really want to push people to a fb group, and not a page. You have a lot more customization with a group than with a page. Both are free to create, and both you can easily create an ad to have people either follow your page or join your group.

I just checked, and you're a Premium+ on WA - doing boost any more of your posts. Log into WA, search for "BenjisDad" and look over his training. He created video training on "How to Build An Engaging Facebook Group". While he is no longer on WA and it is on the older side, that training is going to be valuable to you. He knows what he's talking about, and well, you can just watch it to see what he says 👍

Just my two cents.

I found that for traffic to my site or to my Youtube channel, it is better to get FB page followers (really interested in the niche), than people clicking on my links in my groups. I think because the links in groups get lost in the algorithms between other people's messages, especially when it's getting larger, my posts kind of drown between the rest. (even when I highlight them)

( "Niche site lady" gets a lot of traffic to her site by ads to her page, and monetized it with ads again, so type of ads arbitrage )

To be honest also, I didn't learn much new from Benjisdad, I saw that class.

But as you said and helped me out (thanks again for that), groups do get a lot more subscriptions to my newsletter, while setting the 'welcome ' message and adding the 'join the newsletter' thing above the font.

I've subscribed to Benjisdad newsletter for a while also, and he doesn't talk about FB at all anymore, even started a new Youtube channel, because his older one seems to not do well anymore. So, I don't know, but sure, if he knows nothing about FB, that could be a great start, as always on WA, great starts, but no deep diving hahaha. (I loved Benjisdad though, one of the few on WA, but they stopped him there from giving lessons , don't know what happened )

Lizzy

 

 


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(@lebogang22)
Joined: 1 year ago

Eminent Member
Posts: 14

Jonathan, I think you should test both and see what works best.

I'll also throw my two cents in as well if it helps. I only started a Facebook group in January, though, to accompany the website I mentioned above, so I am no expert but I will share what I have experienced.

The group is growing much faster than the page (almost 10 times the number members to the page's followers).

While the group is public to the eyes of everyone else, this is a private marketing tool that I am using for my own purposes. With a group, you can create a marketing tool and allow everyone else to build it for you. Even in search, because a group is UGC, they create a diversity in topic coverage that will not be possible with a page because the page is only what you put on it. In a group, people will ask some obscure questions that you wouldn't practice as an SEO practitioner, but that some people out there want the answer to.

If I may digress, this isn't just limited to Facebook, but any private community. That's why Discord is very big in tech circles and Meta is trying to get into it with WhatsApp communities.

So as it it clear by what I explained above, personally, I side with the FB Group strategy.

If you grow the group enough and can serve all of the members alone, there is no need to allow competitors into the group. You can have yourself a private community


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(@noteboom)
Joined: 1 year ago

Estimable Member
Posts: 107

@ohnoo_not_her I had never heard about him before Andy mentioned him, which is not strange because I want to look for a few, and then, man, I missed someone.
But it looks like he have stop or even go from WA and the lecture about how to FB group seems to have been deleted which is very rare.

Same for YouTube, as you say, it looks like he stopped there eight months ago.

I look at your lady and will analyze it here. But to see how she does things, I subript her and almost gave up. Because the emails are 100% only ads and some of them, she sends, I have the feeling they are not good.


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(@ohnoo_not_her)
Joined: 1 year ago

Prominent Member
Posts: 455

Posted by: @noteboom

@ohnoo_not_her I had never heard about him before Andy mentioned him, which is not strange because I want to look for a few, and then, man, I missed someone.
But it looks like he have stop or even go from WA and the lecture about how to FB group seems to have been deleted which is very rare.

Same for YouTube, as you say, it looks like he stopped there eight months ago.

I look at your lady and will analyze it here. But to see how she does things, I subript her and almost gave up. Because the emails are 100% only ads and some of them, she sends, I have the feeling they are not good.

yeah, admitted, her newsletters used to be better, more informational about facebook

 


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Posts: 60
(@mrdon)
Estimable Member
Joined: 1 year ago

Andy,

I will be checking this out as well.  My thought was to create a "debatable" idea, (UGC)

Battle Of The AI Writers: Which Bot Offers The Most Engaging And Human-Like Style?

The Medium post is ranking, put it on FB, and boost the debate to draw attention to the post.

You got me to stop, just before boosting this post.

 

 


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Andy
Posts: 256
 Andy
Admin
(@andy)
Member
Joined: 1 year ago

Posted by: @noteboom

But it looks like he have stop or even go from WA and the lecture about how to FB group seems to have been deleted which is very rare.

I might have misunderstood you, but his training is still up - you can find it here, and you can find all of his training in this link.


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1 Reply
(@noteboom)
Joined: 1 year ago

Estimable Member
Posts: 107

@andy Thank you! I did not find the title of the training as I used How to...
I will look at it.


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