I would jovially challenge that assumption that people can't afford the 'initial investment'.
Hey Andy ... I love a jovial challenge 🙂 ... and your point is certainly valid. I mean, I'm currently in a place where there is way more month than money, if you know what I mean, yet I still managed to find $100 to test some ads on Rumble (although I did move that to a zero % balance transfer!). But yeah, I take your point 🙂
- there is planning, research, etc, that needs to take place first.
I also should have clarified that I don't think I would encourage any internet marketer to start off with PPC - once you have traffic, a working funnel in place, etc
This is great advice. Planning is key because PPC is one of the easiest ways I know to lose money. If you're able to test your funnel with free traffic then great. Otherwise $5 a day over 5-6 days should be enough to test, as you say.
why not just syndicate all my content that I have and add it to sites like Medium or LinkedIn?
Certainly nothing to lose and it's a great way to try to gain a little more traction with that content. Also it means you're more likely to leave those original articles on your website to maintain the canonical piece as opposed to removing them to try and break free of some weird HCU classifier ...
We've built these content websites which are hopefully long term assets and even though Google has currently lost the plot, there are other search engines out there.
Most of my articles are on page 1 of Bing with many #1 spots. Some of my targets occupy the entirety of the space above the fold on Bing. Traffic is minimal but in the future, who knows? Especially as Copilot gains in popularity.
I'm genuinely asking (not necessarily discussing/arguing), ...
Healthy and respectful argument is beneficial for all of us here I think. I always felt a little held back on the WA message boards. Not sure why. But here I feel like I can be myself and I love a bit of back and forth with people who may not think the same way I do 😊
... but isn't this sort of similar to how Amazon came about in terms of affiliate marketers promoting them? How they had great affiliate commissions back in the day, until they pretty much just abandoned their affiliates?
I didn't realise Amazon paid half decent commissions back in the day. Nearly 10% at its peak apparently! But yeah, I think a parallel we can draw there is that both Google and Amazon seem to have screwed over the people who really grew their business models. Even though the business models are entirely different.
I mean, Google actively encouraged content creators to follow fundamental SEO practices and now seem to have accepted massive collateral damage in some vain attempt to combat AI ... or something.
Some are arguing the less traffic they send to independent sites with Adsense on there and the more they can keep eyeballs on Google properties (hence the nonsense above the fold) then the more revenue they will squeeze out of it ... especially as users see less distinction between organic results and sponsored results so might click an ad, mistaking it for an organic result. Then there's the PAA.
It's all designed to increase the time on page whereas historically, Google's whole thing was for the user to find and click through to the website they wanted as quickly as possible - the best user experience. But not any more.
I think interactive content could be the way of the future,
Totally agree. I'm finding myself using Copilot on my phone more and more for everyday searches. It really is a bit of a game-changer. I guess once the AI has absorbed the sum total of all human knowledge (not far off) and is able to accurately answer any question we may have, then content marketing will probably become obsolete!
Although, people do still like to read stuff ... I don't know! Great discussion on this thread Andy ...
I have a few days off work (yay!) so it's full on into the IM world for me over the next few days ... love it 🙂
@keydah_keys I hear ya Kida ... and I know you're right!
Adapt or die until quantum computing merges with AI then we're all in the matrix for real. 😎
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