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Why You're Not Ranking in Google (REASON 1)

partha · 2024-06-09T16:19:12Z

Hey everyone, I thought I may as well quickly write this now (and thank you Diane and Genesis for the various AI article outlines and thank you Rob, even though I haven't told you, hahaha!! sorry mate, for lending me one of your article keywords for this quick "case study") Okay, you've probably heard of the term Searcher intent when it comes to writing articles to rank in Google. This simply means, what does the searcher expect to see when they type that keyword or phrase or search term into the Google Search bar (what is the intention behind that search?) Actually, that's not strictly true, because there are TWO types of "intent", but not many people talk about BOTH. Firstly you have SEARCHER INTENT = What Google THINKS searchers expect to see USER INTENT = What Searchers ACTUALLY REALLY expect to see Now, more often than not, searcher intent (what Google thinks) and user intent (what people really want) is quite similar, although sometimes it may not be. However, Google will always rank INITIALLY based on SEARCHER INTENT (what they THINK people want). But, if they find that searchers aren't enjoying the search results (they search for something, click on article one, leave within 2 seconds, click on article 2, leave within 2 seconds, click on article 3... you get the idea), they will then change the search results (perhaps during a Google Algorithm Update) to match the ACTUAL SEARCHER INTENT, otherwise known as USER INTENT. What Google ACTUALLY wants us to do is to WRITE FOR USER INTENT (what the person searching that keyword ACTUALLY WANTS TO SEE)BUT Most of us write for SEARCHER INTENT (what Google THINKS People Want), although often, THEY ARE THE SAME THING HOWEVER IF searcher intent (what Google THINKS) DOESN'T MATCH user intent (what the people REALLY want) YOU WON'T RANK FOR THAT ARTICLE EVEN THOUGH IT'S WHAT THE PEOPLE WANT TO SEE (What Google THOUGHT was incorrect, which is why you're NOT currently ranking for that keyword, but if they see evidence of this being "incorrect" from the way people react to the search results they will change the search results, probably during an algorithm update, to match WHAT THE PEOPLE WANT, and THEN you have a better chance of ranking). Are you still with me????? Hahahahhahahahahahhahahahhaha!! HOWEVER I now want to take you through a search result. Then I want to show you some AI outlines for how ARTICLES SHOULD BE WRITTEN IF YOU WANT TO TARGET THAT KEYWORD AND RANK IN GOOGLE (According to that AI tool, this may not match what I think) I will then tell you what I THINK THE SEARCHER INTENT ISAND Let you see the FOUR different AI outlines, and then leave it to YOU to decide whether those AI outlines would help you rank in Google for the SEARCHER INTENT... If ANY. (Close your mouth, you're dribbling, go back and read it again, SLOWLY!!!! You'll get there in the end!! LOL) Okay, so the keyword is What is the Best Selling Beer in the World Here's some of the top search results Okay, I'm actually going to tell you WHAT I THINK SEARCHER INTENT IS (what Google THINKS the people want<---You Discover this by LOOKING at the TOP RESULTS in Google for that keyword) So, all the articles above are LISTICLE type articles. "!0 Most Popular Beers..." "Most Popular Beers..." "Statistics About The Most Popular Beers" And when you actually CLICK ON THE SEARCH RESULTS AND READ THE ARTICLES (does anyone still do this???????????????????? hahahahha!!), you will se that they are list type articles. THEREFORE SEARCHER INTENT FOR THIS KEYWORD (what Google THINKS People Want to See) is a LISTICLE ARTICLE (if you want to rank for this keyword write a top 10, top 20, type article). Now, interestingly (this has NOTHING to do with what I'm talking about, but just another example of how TERRIBLE the Google Search results are) the Featured Snippet, so the article that Google deems ANSWERS THE QUESTION BEST, shows that SNOW is the best beer in the world (ALL the other TOP articles AGREE) BUT When you click on the article in the Featured Snippet you'll see that SNOW is listed as NUMBER THREE Best Beer in the World on their list, SO NOT NUMBER ONE, and yet Google shows it as NUMBER ONE (according to the featured snippet in the image above) - Nice one, Google!!! (IDIOT!!!!! hahahaha!!) Even worse, even though the BEST ranking article has a title about "10 Most Popular Beers in the World", they also list soft drinks and non-alcoholic drinks, and a load of other USELESS FLUFF (and yet, they are the BEST ranking article). Anyway, the other top ranking articles simply have a short introduction and then a list of the "Top 10" or "Top 20". Therefore, if you WANT TO RANK IN GOOGLE (currently) for the keyword What is the Best Selling Beer in the World You need to write a listicle type article just listing the "Best Beers", and realistically, (apart from the Featured Snippet) ALL the articles ranking well have a short introduction and then a list with a short explanation of the beer, and NOTHING ELSE)....

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Diane

Admin

Jun 09, 2024 4:47 pm

(@diane)

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Joined: 1 year ago

From poe.com, with the correct keyword, lol.

Sure, here is an outline for an article targeting the keyword "what is the best-selling beer in the world":

I. Introduction
A. Importance of understanding the world's best-selling beer
B. Brief overview of the global beer industry

II. The World's Best-Selling Beer
A. Identifying the current best-selling beer
1. Statistical data on global beer sales
2. Ranking of top-selling beer brands

B. Characteristics of the best-selling beer
1. Brand name and history
2. Production and distribution details
3. Flavor profile and characteristics

C. Factors contributing to its success
1. Market dominance and brand recognition
2. Pricing and affordability
3. Availability and accessibility
4. Marketing and promotional strategies

III. Comparison to Other Top-Selling Beers
A. Overview of other major beer brands and their sales figures
B. Similarities and differences in production, marketing, and consumer appeal
C. Potential challenges and competition facing the best-selling beer

IV. Impact and Implications
A. Influence on the global beer industry
B. Changing consumer preferences and market trends
C. Opportunities for growth and innovation

V. Conclusion
A. Recap of the world's best-selling beer and its significance
B. Final thoughts and predictions for the future of the beer industry

This outline provides a comprehensive structure for an article that addresses the key aspects of the world's best-selling beer, including its identification, characteristics, factors behind its success, and the broader implications within the global beer market. Feel free to expand on each section as needed to create a thorough and informative article.

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RohanM

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Jun 10, 2024 6:18 pm

(@rohanm)

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Joined: 1 year ago

Love it @partha ... Very interesting ... I'm off to work out how to get GPT to identify searcher vs user intent ... he he

Posts: 60

Donald Dixon

Jun 11, 2024 4:10 am

(@mrdon)

Estimable Member

Joined: 1 year ago

The number 1 best-selling beer is ANY BEER made and sold in China. They have billions of people purchasing it!

I truly believe that the quality of ANY AI-generated anything is only as good as the prompts put into it. Garbage In - Garbage Out.

I have a prompt that I continue to refine and use to create my outlines. I compare the AI-generated outline with the WA AI Outline. I then have the AI flavor of the day compare and contrast the two outlines generated, and then I ask the AI for ONE SECTION complete with HEADER & 3 talking points that would increase the informational value. And build that into the AI Writer.

The long way home to simply say that I did not like any of the outlines above. I know that is not the point.

Google thinks it knows more about what you are searching for than you do. Google believes that you are an idiot and couldn't possibly know what you are searching for.

So here take this, and oh, BTW, stop looking and buy this instead...

Posts: 6

Robert Petrie

Jun 12, 2024 9:45 am

(@robyno)

Active Member

Joined: 1 year ago

That's quite funny Partha, I feel like a guinea pig.

The post title is 'What Is The Best Selling Beer In The World? Snow Beer Review'

I was really targeting 'Snow Beer Review' as there is a video too.

I am not ranking for the article at all for either keyword (as you are probably aware). However for the keyword 'Snow Beer Review' I am position 3 in Google for the Youtube video that goes with the article and position 5 on Youtube itself, so that is something I guess.

Anyway a good case study.