Hi everyone, I'm Jordy 👋
I’m based in Singapore, 38 years old, married with three kids (who keep life lively to say the least). After a decade in corporate logistics, I left the 9–5 about five years ago to go full-time into Amazon FBA. Since then, I’ve been running a branded line of home & kitchen products, and more recently building out an ecommerce site to reduce my dependence on Amazon.
Most of my traffic and sales still come through Amazon SEO/PPC, but I’ve been experimenting with Google SEO and dabbling in Instagram influencer partnerships to drive traffic to the brand site. I’d say I’m solidly intermediate-to-advanced on the FBA side, but very much a student again when it comes to building traffic outside Amazon.
If I can help beginners with FBA basics, I’ll happily share what’s worked for me (and what hasn’t). I’m also looking forward to learning from those of you who’ve successfully scaled beyond marketplaces into owned channels.
Excited to connect with you guys and swap ideas!
Hey Jordy,
Awesome - I've always been interested in Amazon FBA, but just never had the capital to get started. How similar is it to dropshipping? Also what platform do you use to run your ecommerce store?
Hey Andy!
FBA is pretty different from dropshipping in a couple key ways. The biggest one is that you need to buy and hold inventory upfront, so yes, it’s more capital-intensive. But in exchange, you generally get better control over branding, packaghing, and customer experience.
With dropshipping, you don’t touch the product, but with FBA you’re investing in stock and sending it into Amazon’s warehouses. That commitment is what makes it riskier in the beginning, but also what allows you to build a brand with repeat customers over time.
For my ecommerce site, I’m running on Shopify. Mainly because it plays nicely with Amazon integrations, and it’s simple enough that I can manage it without spending hours tinkering. Right now I’m getting a bit lost in SEO! I don’t want to rely on Amazon forever.
If you’re curious, you can always start small with FBA — test a single product, keep the MOQ low, and treat it as a learning experience. The capital requirement is there, but it doesn’t have to be overwhelming if you approach it step by step.
– Jordy
Nice to meet you, Jordy, feel free to share your experience with us, and ask as many questions as you need to!
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