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Branding, Backlinks, & Ranking in Google - PART 1

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(@partha)
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Joined: 1 year ago

Hey Everyone, 

Okay, this in response to question 31,657 (from Kristen) out of 762,965 questions asked by the Private Parasite SEO Group in the last week alone!!!!!!!!

🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣

WHAT??? (was actually grumpy yesterday because I didn’t hear from my daughter until 4pm on Father’s Day, but she made up for it in the end!!! So, I should apologise to the Parasite SEO Group for being grumpy yesterday… but, I’m not going to!!! LOL)

Okay, there are four important phrases in this:

  • Foundational Backlinks
  • Editorial Backlinks
  • Tier One Backlinks 
  • Tier Two Backlinks

For today, I’m just going to talk about “Foundational Backlinks” (and a little bit about Tier 1 and Tier 2)

Foundational Backlinks

Foundational Backlinks = the main backlinks that every website should have, which helps with branding (getting your website name seen all over the internet), although these aren’t the type of backlinks that will USUALLY make much difference to your rankings (except when  “sprinkled with a little Partha magic”).

So, the easiest way to create Foundational backlinks is to do it yourself.

As an example, pick 5-20 from each of the following

Website directories (if you can find niche-specific website directories with high domain authority, even better)

Web 2.0 properties (websites that allow you to create your won content, so even websites like YouTube, Facebook, and Pinterest can be considered “web 2.0 properties”.

Social Media properties 

Forum profiles

Forum links (from within content, BE CAREFUL, if a forum moderator thinks you’re spamming you’re likely to get your links removed and get banned from the platform ←- AVOID until you have better experience of how to do forum marketing)

Blog Comments (mainly from niche-relevant blogs)

All you need to do in reality for directories, web 2.0 properties (there is a second thing you can do here), social media properties, and forum profiles is to write a profile bio with a branded mention and link to your website.

That looks something like this:

John Doe is the founder, owner, and main author of mywebsitename.com John is a content creator, affiliate marketer, and social media manager. You can find tips, tricks, case studies, and trainings on his website to help you make money online through various methods.

DONE!!!

You then, put this through ChatGPT and use a prompt along the lines of:

Please write me 10 more profile bios like this [paste the above bio into here]. Please ensure that the bio is original and unique, but provides the same message and details. Also ensure that the website url is included on each bio. Do you understand?

DONE!!!

You would then go and open an account at the various website directories, web 2.0 properties, social media platforms, and forums.

You then add your bio, and often you’ll also have a place to add your website url and other social media links, do this as well.

Now, the only slightly different thing you can do for these foundational backlinks is the web 2.0 properties.

As I’ve mentioned, a web 2.0 property is simply a platform that allows users (or members) to add content to that platform.

However, there are certain web 2.0 properties that are blogging platforms, Medium is probably the most famous.

But, there are other web 2.0 properties like:

  • WordPress .com (you use .org for your websites, .com is the self-hosted side of WordPress, ie. you don’t need hosting, it’s a free blogging platform)
  • Weebly
  • Tumblr
  • LiveJournal
  • Blogger

(There’s actually over 1,000,000 websites like these, but you mainly want to focus on the ones with a good domain authority ←–simply do a Google search for something like “high DA web 2.0 properties”)

You want to pick, again, 5-10 of these web 2.0 properties and treat them “like a website”.

So, let’s say for my Exercise website, I want to create 5 web 2.0 properties for backlinks and I want to concentrate on a sub-niche of my main niche with each individual property.

  • So, for wordpress .com all my articles are going to be around leg exercises.
  • For Weebly all my articles are going to be around back exercises.
  • For Tumblr all my articles are going to be around chest exercises.
  • For LiveJournal all my articles are going to be around ab exercises.
  • For Blogger all my articles are going to around arm exercises.

What I do for EACH of the above platforms is to write an article targeting a longtail keyword.

I’m “pretending” to be a “real blogger” on these platforms, but in reality I’m using them for foundational backlinks.

So, in keeping with “keeping it real”, I publish ONE article per week to each of the above platforms (the is not the EXACT number, DON’T ASK ME!!! Hahahahaha!! You’re just “regularly” adding content when you can, if you can only manage once a month, then that’s all you can manage)

With each of the articles on these platforms I treat them in exactly the same way I would on my own website, so all articles should have INTERNAL links pointing to them, and often there will be an external link pointing to another website (giving that website a BACKLINK).

On average, for every 5 articles you create have ONE external link pointing to your mian website (again, there are no exact numbers, the whole point here is that you’re trying to make it look as though ANOTHER BLOGGER is NATURALLY LINKING TO YOU).

Much like the Parasite SEO course, it makes sense to open new email accounts for each web 2.0 property, and also to use a “made-up name”.

Sure, you can use your own email address and your own name, but your links to your main website probably won;t carry as much weight, i.e. you made these backlinks yourself.

However, if it  APPEARS that someone else is NATURALLY linking to you, these links MAY carry a bit more weight, Google thinks, “Oh look, this website must have some helpful content on it as other people are linking to it”.

Don’t worry about things like VPNs and proxies, sure Google can follow all the links and work out it’s you for themselves, but as I’ve mentioned, these FOUNDATIONAL BACKLINKS aren’t the strongest (without a “little Partha magic”), so they won’t make massive strides in improving your rankings, but they'll do a bit.

Anyway, going back to profile bios, realistically you should have quite a few on the biggest websites in the world, EVEN IF YOU DON’T USE THEM.

So, it makes sense to creat profile bios on websites like

  • YouTube
  • Facebook
  • Twitter/X
  • Pinterest
  • TikTok
  • Reddit
  • Quora
  • Substack
  • Instagram
  • Linkedin
  • Medium

So, just write out a one paragraph bio (rewrite a few times with ChatGPT) and open an account with these websites, and add your bio, as I say, you don’t have to use the platforms.

There are even loads of high authority websites that you can do the same on that you probably don’t even think about, e.g. Amazon, Spotify, IMDB, Canva, Telegram, WhatsApp, Adobe, StackOverflow, Fiverr, Ebay, Upwork, Udemy, etc.

Again, open an account at the places above and add a profile bio.

Now, a BRANDED profil bio would be better, so where you would usually add your image/photo you can upload your website logo.

Once more, these won’t make a massive difference in rankings INITIALLY, but it makes you look more like a legitimate business.

The more you look like a legitimate business, the more likely Google is going to take you seriously.

If you can all cast your minds back to the original “branding post” I wrote, this is all INTERNET branding is:

If someone types your brand name into Google what are they greeted with?

Google expects that a LEGITIMATE BUSINESS will have accounts at a huge variety of different platforms.

So, realistically, when you search your brand name in Google it would be fantastic if the top 40 results had 40 DIFFERENT PLATFORMS.

I’ll tell you who has done this really well, and I know a lot of you watch and like this person, Julian Goldie.

So, go to Google and type

Julian Goldie

Into the Google search bar

And then go through all the results to see the number of profile bios he has on a variety of platforms (go and open accounts on those platforms, create a profile bio, upload your logo).

THIS IS INTERNET BRANDING.

Here’s the link (cos I KNOW lots of people WON’T go and search, so I ask you, WHY?????)

https://www.google.com/search?q=julian+goldie&oq=julian+goldie&gs_lcrp=EgZjaHJvbWUqDAgAECMYJxiABBiKBTIMCAAQIxgnGIAEGIoFMgcIARAuGIAEMgYIAhBFGEAyBwgDEAAYgAQyBwgEEAAYgAQyBwgFEAAYgAQyCggGEAAYgAQYogQyBggHEEUYPNIBCDM4NDZqMGo3qAIAsAIA&sourceid=chrome&ie=UTF-8#ip=1

Tier 1, Tier 2, and Editorial Backlinks

Okay, here’s the main crux of Kristen question about to be answered now.

Okay, so any backlinks that you create (or if someone “naturally” links to your website) are known as TIER ONE backlinks.

Basically, the first tier of backlinks pointing to your website.

KEEP THESE AS CLEAN AS YOU POSSIBLY CAN!!

This is why I have suggested 5-20 of each website directories, social media profiles, forum profiles, and then starting 5 blogs on web 2.0 properties, adding content once a week/once a month, whenever you like, and linking back to your website every few articles (just make it NATURAL anchor text).

e.g. the sentence within an article on a web 2.0 property  is, “I’ve always loved squats but they kill my hamstrings, so I find I can’t move for about a week”

I would then highlight the words “squats but they kill my hamstrings” and then create a link that points to my article on my website, “Why Are My Hamstrings Sore After Squats”

That is how you link by the way, whether internal on your website or external to someone else’s website (you should only link the EXACT keyword about 5-10% of the time, the remainder of the time your anchor text should be as above, it gives a general idea of what the reader can expect if they click on that link, which is why “Click Here” is one of the WORST anchor texts going).

Anyway, as I say, anything pointing directly to your website are TIER ONE backlinks.

TIER TWO backlinks are basically

BACKLINKS THAT POINT TO YOUR BACKLINKS

And herein lies Kristen’s question.

Basically, your TIER TWO backlinks can be anything you like, as spammy as you like, and your website WILL NOT GET PUNISHED.

I’ve spoken inside the Private Parasite SEO Group about most people online, newbies or experienced, saying that you should NEVER use certain types of backlinks.

HOW DO THEY KNOW?

A “real SEO” will have tried and experimented with EVERYTHING.

However, in truth, the majority of the internet, especially in the Make Money Online niche, is people telling others that “they shouldn;t so something because it’s bad”, because THEY READ IT SOMEWHERE.

This is even true of many experienced SEOs.

My take, if you haven’t actually tried it for yourself, how do you know?

As I mentioned to Kriten inside the course:

How do you think I discovered that something I was doing 15 years ago started working again in 2024 (hence why I created the Parasite SEO course)?

How do you think I discovered that TIER 2 SPAMMY BACKLINKS will increase rankings on “parasite platforms”?

And now to add a third:

How do you think I discovered that TIER 2 SPAMMY BACKLINKS will actually improve the strength of your TIER 1 backlinks WITHOYT harming your website in ANY WAY WHATSOEVER?

I tried it for myself (while killing a websites in the process through my experiments, before discovering "what works" and "what doesn't").

Furthermore, I have mentioned inside the course that I hve tested these “Spammy backlinks” on 122 articles (still waiting, but 67 have seen ranking increases, 4 died, LOL!! Haven’t worked out why yet, and the remainder nothing has happened yet, but these are mainly the articles that have had backlinks added in the last two weeks).

So, in answer to Kristen questions, spammy TIER 2 backlinks (backlink to your backlinks) WILL NOT HARM your website.

Furthermore, they will actually STRENGTHEN your TIER 1 backlinks, which essentially could improve the rankings in your main website.

Basically, DON’T send spammy backlinks to your MAIN website, Google will either ignore them, or if you do it regularly, they will kill your website

DO send spammy backlinks to your TIER 1 backlinks, it helps to strengthen them, which can improve your websites rankings, WITHOUT harming your website.

And Any “experienced” SEO who says that “spam is spam” ask the if they’ve actually TRIED THIS FOR THEMSELVES or whether they’re quoting something that they read on a Cornflakes box 10 years ago!!

I’ve said before, the internet is mainly people telling you what’s “good or bad” WITHOUT any experience of actually TRYING THOSE THINGS THEMSELVES!!

I look for ward to 1,886,357 questions!!!

Hahahahhahahahahhahahahahhahahahahhahahahaha!!

Actually, I EXPECT questions, as this is quite complicated (it’s not really, it’s just something that’s completely new to you).

I will cover Editorial backlinks next time, e.g. Guest Posts, Niche Edits, etc.

Plus, I’ll introduce you to the main backlink packages that I’ve been using on those 122 articles.

Partha

10 Replies
Posts: 32
(@expatgen)
Trusted Member
Joined: 1 year ago

Great info, as always. As soon as I have the money, I'm going to join in on the Parasite SEO course, but I do have a question . . . if you're doing affiliate marketing, is it worth it to do all this for your own site? Would it be better or just as good to use a 2.0 site like Medium for this?

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4 Replies
(@partha)
Joined: 1 year ago

Prominent Member
Posts: 240

@expatgen Hey Genesis, 

Good question, and yes is the answer.

(I have specifically bolded the answer to your question below, the rest is "Partha fluff" 🤣🤣🤣🤣 But, often "Partha Fluff" is quite useful, LOL, so read what you want).

The main reason I've created this post was due to a question asked by Kristen inside the Parasite SEO Course. where we have discussed backlinks in slightly more detail, so everything is geared towards sites like Medium and Linkedin.

However, Kristen asked about the effects of "poor backlinks" (as in Tier 2 backlinks) on your website.

So, you write an article on your website, you then rewrite that (or import) to Medium, we then set up some web 2.0 backlinks to the Medium article.

This will either have no effect or a positive effect on the Medium article, however, I've said many times, don't create these "poor backlinks" to your website, there's a good chance you'll be punished.

So, Kristen question was, would placing these poor backlinks to your Medium article, which is linking to your website article, have a detrimental effect on your website.

The answer is NO!!!

As for YOUR question, this is entirely what the Parasite SEO Course is geared around.

To summarize:

Google is all over the place at the moment. Realistically, they are currently ranking based on domain authority, user interaction, and user-generated content.

So, if you want to rank in Google TODAY find websites that adhere to all of the above (Medium, Linkedin, Reddit, Quora, and literally ALL social media websites).

So, YES, using platforms like Medium solely for affiliate marketing is currently working very well, whereas placing the same content on a low authority niche website you could be looking at a year or two to even rank without trying to gain backlinks or increase your website authority.

What you're finding is that placing content on any of these websites and there's a fantastic chance of you ranking in Google (I've evern shown instances inside the course of SHARES, so not even "real articles" from places like Facebook, TikTok, Linkedin, Pinterest are RANKING in Google. As an example, I have an article on Medium, rans number 5 on Google for the main keyword, I have simply SHARED that on Linkedin, so if you actually click on the result, it is a clickable image and about 50 words, equivalent of a meta description, that SHARE with just 50 words in ranking in position 8 for my target keyword).

So, while your "best content" should always be placed on your website, in the current climate it actually makes more sense to plsce content on website that fit the above criteria.

Realistically, especially with AI, most people don't have any excuses.

As an example, let's say I can write 50 articles per month with AI (and have some time left over).

Here's what I'd do:

Put 40 of those articles on my website.

Create social media accounts JUST FOR SHARING on Facebook, Linkedin, and Twitter/X.

I would also open a Pinterest account.

For every article I create I would creat FIVE pins.

I would then share those 40 articles to Facebook, Linkedin, Twitter.

Next, I would use Medium's import tool to import/transfer the articles from my website to Medium (takes about 10 minutes total if you incude copying and pasting all your images and videos)

Those 40 Medium articles are then shared to Facebook, Linkedin, and Pinterest.

I would then open acccounts with the web 2.0 properties:

WordPress .com

Blogger

Tumblr

Weebly

LiveJournal

I still have 10 AI articles left, so I would add TWO articles over the course of a week to the 5 web 2.0 properties above.

Of those 10 articles, for now, onky TWO would have an external link going to my two of the articles on my website, and one more link going to one of my (different) Medium articles.

I would internal link all the articles on each INDIVIDUAL platform and have other external links going to other websites (trying to make my linking look more authentic,rather than just linking everything to something i own or I've written).

Next, use AI to rewrite all 50 articles, start adding these to the WRITE ARTICLE section on Linkedin (different from Linkedin "shares").

Use AI to rewrite them again, and start adding them to the 5 newly created web 2.0 properites.

Share everything again on Facebook and Twitter/X and Linkedin.

Finally, reach out and say, "Partha, can I have one of your $8, $12, or $20 social media blasts that can target unlimited urls and unlimited keywords, here's 50 keywords I've targeted and here's the 300 urls that this content is one.

DONE!!

That's Month 1.

Are you starting that there's so much more to SEO that "writing quality content" (which, as I've always said, quality is SUBJECTIVE, plus looking at the current search results, "quality" isn't a thing, domain authority, backlinks, and user-generated content in the "thing".

So, while everyone of the Parasite SEO course obviously has their own website, what I'm teaching is taking advantage of these high DA websites that are ranking and simply writing product reviews (I've provided a 30,000 list of keywords for research and various affiliate programs and networks).

The point being for "Parsite SEO", remove all emotion, don't try to be a perfectionist and overly focus on quality, QUANTITY is your aim, and after a while speak to me, I'll check some your rankings, we'll then decide which articles require backlinks, I do that for you!!!

JOB DONE!!!

The reason I keep saying "currently" is because, as we all know, the Google SERPs can change at any given moment (II've even been hinets enough inside the course to say this won't last forever, you've probably got this year at least, probably till around March 2025, end of 2025 as a maximum. Now, people could say, "well, what's the point in doing all this parasite stuff if it's all going to end", I counter with, "How's your website doing in Google at the moment?" "How does it feel to be placing content on a low DA website and seeing NOTHING happen in Google, while you wait until some magical website and search results "recovery" that may never occur?" (it's plain to see that Google is targeting small and medium-sized websites, especially those who have no branding and don't look like a real business). 

My point with the Parasite SEO and doing just affiliate marketing is:

"Would you rather go all at this, while working on your website on the side, potentially earn about $5,000-$100,000 over the next year (depends how hard you go for it), and then that all potentially "dies", BUT YOU STILL MADE MONEY IN THE MEANTIME, or continue working solely on your website, either tryinbg to adhere to everything I've mentioned above, or WORSE, focusing on telling yourself "quality content always wins" and continue writing "2-3 articles per week" on your website and potentially NOT earning anything over the next year, or very little?"

Will changes come about in August/September 2024 as Google has recently stated?

Hmm... are we still believing what Google says, especially after the recent "leaks"?

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(@noteboom)
Joined: 1 year ago

Estimable Member
Posts: 105

@partha I'm so sorry because I know this is a silly question. And I was not going to ask about anything; I was just going to find out. Even so, Cowboy was convincing, but I am Indian Apache, so...

But my brain has stopped working, and the reason for it, but I don´t want to tell people why that is. So I am not sure when I read it, three times but that is my fault but not yours!!!

Do I understand it right that you recommend sending my article from my website complete to Medium and then work like you mention from it. Or not?

I know how this looks, trust me, it is not my pleasure to ask so stupity!

Thank you fo the course, I am working hard in it, something I will not do because it is not me character (recommend some of the products) but it looks great!
I am already sending this and that, and it looks like being positive, so I decided to read one article each day as there is so much to do around this work and another I need to focus on, too.

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(@partha)
Joined: 1 year ago

Prominent Member
Posts: 240

@noteboom Hey Johann, 

No need for apologies and explanations, of course you can ask if you don't fully understand.

Ignore me being grumpy 🤣🤣🤣

You ALL know me, you know I will always help where I can.

If I'm understanding correctly, you're talking about placing your website articles on Medium.

This is fine, and Medium even provides a tool for you to do this, known as their IMPORT TOOL.

https://medium.com/p/import

Basically, once you have a Medium account, you can click on the link above, place your website article url into the designated place above and click on "import" and then on the next page you click to confirm again, and then you article is transferred to Medium.

You just need to add your images and any YouTube videos from your website article to Medium yourself, but everything else is done for you.

When you use the tool above, Medium will place some code in the HTML of the article (you WON'T see this yourself), but this code is a signal to Google (and other search engines) that the website article is the "original article" and the same article on Medium is a "syndicated article".

You'll probably find in 2024, even if your website article doesn't rank in Google, if your keyword research was good, your Medium SHOULD rank in Google.

This can obviously then receive traffic from Google to your Medium articles (so you can have links in your Medium article to your website, and of course you can affiliate links in your Medium articles too).

You can check out this video about importing your website articles to Medium.

If you're still unsure, don't worry, please just ask!

 

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(@expatgen)
Joined: 1 year ago

Trusted Member
Posts: 32

@partha Awesome, thank you. And I always find a lot of gems in the "Partha fluff" lol. Definitely worth reading.
I've recently turned into very much a "Make hay while the sun shines" kind of person, so this is definitely what I need to do.

 

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Posts: 105
(@noteboom)
Estimable Member
Joined: 1 year ago

I was not afraid to ask! But sometimes, after this accident, I am slow and make mistakes. And then, to get my belief, which I had enough of before, I need to ask questions that I feel stupid to ask!
So that was the sorry Smile
So after reading this, Diane had explain it too for me in WA, sorry Diane, but even so I wanted to be 1000% Smile
And thank you! Already started and most of the image come too. But it could mean a lot because I was growing and growing, even so it was not decent of thousands I was taken it steady.

So this part could be a game changer, I hope! Plus, of course, other things in the course.

Thanks again!

One thing. When you were looking at the volume behind the keywords, I still use Allintitle. If it is under 20, and no giants in the top 10, I go for it, and still (7, 9, 13) it works for me.

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Posts: 82
(@keydah_keys)
Estimable Member
Joined: 1 year ago

Hey everyone! I will be graduating 7 months from now, and I really need some work. For the last couple of months concerning my business administration/Digital Marketing Bachelors, I was wondering, why didn't my professors and councilors inform me, that It might be best to develop a personal brand website so that people can see my work and skills?

Sooooo….Im a little panic right now, 😅 because I haven’t worked on anything!!! Just trying to keep up with every ones post and conversation here. This thought did not dawn on me till yesterday, while in a meeting at work. all I have been doing is working, doing homework, and resting after that. Rinse and repeat. Barely do I have enough time to chat with you guys here.

Anyway, I found a very niche specific medical equipment that both doctors and nurses use. Its a very new and updated stethoscope, only 25 sells of this product thus far on Amazon, probably because of the hefty price too! $500+ after taxes, shipping and handling.

After reading about the bans on medium, I decided to go to a less ban happy platform which is Linkedin. I have now 162 followers and 90+ connections there. Which bring me to my question, for an equipment as necessary as this, the article would have to be longer than 3000 words.

I remember @partha mentioning how post gets more views and interaction on Linkedin vs Articles. So, how would I review and write such a niche specific topic in 3000 words on a very new version of an old product? Or is it possible and I'm just scaring myself for no reason? 

I need to start working on this now so that I can have some cash flow by March of 2025. I know it takes time to gain traction but I most definitely do not have the patience to wait for a hopeful employer to call me back nor running after them like some out of breath animal.

 

Edit: I want to replace my current job with my skills and knowledge that I have learned about. Kinda reason why I am a bit panic because I have only 7 months left to graduate and I want to be out of the restaurant business long before that time.

Any advice is welcome 🙏 

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2 Replies
Admin
(@diane)
Joined: 1 year ago

Member
Posts: 218

@keydah_keys Hmm, - let's say I was a doctor, looking to spend a huge amount of money on a piece of medical equipment.

Who would I trust to give me a review of the product?

Somebody with career experience and professional medical qualifications, who has genuinely used the product in a clinical setting, on patients, and can show me images and videos of them using it, demonstrating how it works.

Now, if that's you, and you are actually a doctor or nurse yourself, and you have kept this secret from us, then go ahead!

But if not, please stay away from medical topics and products.

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(@keydah_keys)
Joined: 1 year ago

Estimable Member
Posts: 82

@diane Okay 😞

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Posts: 344
Admin
(@rohanm)
Member
Joined: 1 year ago

Definitely agree with Diane on this ... however the theory is good. Finding high ticket items with a good commission rate is an excellent strategy since you get paid more for doing the same amount of work 

 

Cool

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