So, you may already be aware of Google Trends, but you can supercharge your searches by adding the Chrome extension called Glimpse.

Let's say I was interested in alcohol...

(Yes, I know, difficult to believe, right?)

It shows me that a Hugo Spritz is a term that is skyrocketing!

 And by clicking on it, I can see relevant keywords.

It even shows you which social media platform to use, and in this instance, it's going crazy on Instagram!

There is lots of other stuff to explore, why not give it a go?