Hey folks,
Just saw that Google added Query Groups in Search Console Insights. It uses AI to group similar search queries so you can see broader intent, like how “best hiking shoes for men” and “top trail running shoes” might fall into one cluster.
I like the idea. I already group keywords by landing page when planning content for my ecommerce brand, so this could be a nice shortcut. But it looks like there’s still no export option, which makes it hard to use beyond a quick glance.
Has anyone actually seen this show up in their account? Just wondering how accurate it feels in practice. My gut feeling is you get more insight from the individual terms.
Hey Jordy,
Yeah, I saw that update too. On paper it’s a solid idea, but I think you’re right ... without export or API access it’s more of a dashboard toy than something you can actually build strategy around.
I’ve played with a few AI-based clustering tools lately, and most seem to hit the same wall: they sound smart but don’t match how Google actually groups intent in the SERPs. Sometimes totally unrelated keywords end up in one cluster because of phrasing.
For me, and as you already mentioned, the best proxy still comes from grouping by landing page in GSC, then checking SERP overlap if I want to go deeper. That already tells you most of what this “Query Groups” thing promises.
Would be nice if Google gave us a proper export though. Even a CSV would go a long way.
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